Blue Smoke Bistro – UPDATE 6
OK, hopefully this will be the last update regarding the Blue Smoke Bistro in Hamilton, MA. I called their name change a while back. Read it here. I saw the new sign is now up for Indigo Bar & Grill. The old web site for Blue Smoke Bistro is gone and they have a new site up for Indigo. See it here. Kinda weird that I’ve been to place in San Diego with a similar name. Indigo Grill in San Diego’s Little Italy. It’s actually a great place for MezCal food which is tough to stand out against the competition in San Diego.
Now, a few things caught my attention. The new site for Indigo Bar & Grill is pretty decent. It’s fast, clean and too the point. They posted their menus online and I give them points for posting their menus in HTML instead of linking to a PDF document. Nothing irritates me more than linking to PDFs. For some reason many restaurants love to post their menus in PDF. Cala’s Restaurant posts it’s menus in PDF. So, obviously these restaurants don’t have a contiguous marketing/web strategy despite being under the same ownership. It’s not like they really need that sort of strategy, but it shows a lack of focus. The Indigo Grill’s website in San Diego links their menus with PDFs. Damn it all!
Next, in the upper left it says, “Website Coming Soon.” Ok. What the hell am I look at then if the web site is coming soon? It looks like the web site is there. And it’s actually done well. What are they going to add? Please, it’s the one thing you’ve done right. Dont plan on screwing it up in the future. The web site is fine. Slick, non-complex graphic. Linked menus and the address. What more do you need? It’s not like the place is even close to being busy enough to take online orders or reservations. Maybe they’ll add some cool, colorful fly over graphics. Yeah, that’s the ticket.
Here’s what’s funniest. It quickly explains their recent name change. So they changed the name. But they claim nothing else is changing. Now that’s a shame. “Same location, same ownership and same great food,” they say. That’s all great except for the food part.
Yankees suck!
Themocracy
Dude have u only been to this place once and u hate it that much to keep writing about it??? I was looking for somewhere to go have some ribs and watch some of the football games but u have completely scared me off of this place. So if this place is so horrible, what places on the North Shore of Boston do u like???
Don’t take my word for it. Go see how much it sucks for yourself. As for North Shore places for good food and sports watching, try Sylvan Street Grille, Fibber McGee’s, Sidelines, Black Cow, SOMA, Mandrake or Goat Hill Grille. I’ll probably be at the Goat Hill. It’s small, but it has the best food of all the places I just mentioned. Good luck. Nice fake e-mail address though.